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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

From Their Words

Client Experiences

"Alexis - While this breaks my heart a little personally that you are moving into a new role, I am excited for the impact you will make as a "Product Owner". I cannot thank you enough for the work you have done to help myTrailhead be successful in the market. My first job here was PMM on PRM and I have seen amazing PMMs here in my 12 years, but I am really so impressed by you, Alexis. You jumped right in and learned all about our product, the industry, and market dynamics. You have a great ability to lead by influence when it came to things like highlighting when the only Trailhead was being in corporate narratives and got myTrailhead in there too. You are helpful to me on strategic efforts and on sales support but then you also can get completely in the weeds as needed with the product teams to help us figure out the right positioning. You helped us focus to create meaningful plays to engage the field and tap into the great salesforce marketing and enablement machines. You have challenged us in all the right ways, supported us on everything marketing-wise, and overall have helped us make huge strides in awareness and effectiveness and it really comes through that you are a very seasoned professional of your craft. Thank you so much for bringing your talents to myTrailhead and setting us up for success. We will miss you, but feel free to visit us anytime. "
"Alexis - While this breaks my heart a little personally that you are moving into a new role, I am excited for the impact you will make as a "Product Owner". I cannot thank you enough for the work you have done to help myTrailhead be successful in the market. My first job here was PMM on PRM and I have seen amazing PMMs here in my 12 years, but I am really so impressed by you, Alexis. You jumped right in and learned all about our product, the industry, and market dynamics. You have a great ability to lead by influence when it came to things like highlighting when the only Trailhead was being in corporate narratives and got myTrailhead in there too. You are helpful to me on strategic efforts and on sales support but then you also can get completely in the weeds as needed with the product teams to help us figure out the right positioning. You helped us focus to create meaningful plays to engage the field and tap into the great salesforce marketing and enablement machines. You have challenged us in all the right ways, supported us on everything marketing-wise, and overall have helped us make huge strides in awareness and effectiveness and it really comes through that you are a very seasoned professional of your craft. Thank you so much for bringing your talents to myTrailhead and setting us up for success. We will miss you, but feel free to visit us anytime. "
Amy Regan M.
"She brought in a level of professionalism, strategic thinking & scrappy execution that we sorely needed on an emerging product. She was a trusted partner for both my team on the product side as well as our GTM team. Alexis has been an amazing partner and change agent for our entire team. "
"She brought in a level of professionalism, strategic thinking & scrappy execution that we sorely needed on an emerging product. She was a trusted partner for both my team on the product side as well as our GTM team. Alexis has been an amazing partner and change agent for our entire team. "
Sandeep B.
"I can't imagine being on anyone else's team! I have truly loved working with you and have learned SO much from you. You're an amazing leader and people manager, and such an inspiring and respected part of our org! I am so grateful to have had you as my guide this past year and introducing me to all the salesforce ways...you created a great culture and team for us to work in that's just been the best"
"I can't imagine being on anyone else's team! I have truly loved working with you and have learned SO much from you. You're an amazing leader and people manager, and such an inspiring and respected part of our org! I am so grateful to have had you as my guide this past year and introducing me to all the salesforce ways...you created a great culture and team for us to work in that's just been the best"
Bee S.
"I’m so glad to have Alexis on the team! Having Alexis on board has not only lifted an enormous task from my plate in attempting to create and maintain customer facing assets related to AI. Her energy and expertise is unmatched! Alexis’s work has been such a game changer. Alexis swooped in and delivered more than I’d ever thought possible. Her proactive approach, attention to detail, and commitment to clarity are setting a much higher bar for how we handle championing our AI capabilities and educating our customers. "
"I’m so glad to have Alexis on the team! Having Alexis on board has not only lifted an enormous task from my plate in attempting to create and maintain customer facing assets related to AI. Her energy and expertise is unmatched! Alexis’s work has been such a game changer. Alexis swooped in and delivered more than I’d ever thought possible. Her proactive approach, attention to detail, and commitment to clarity are setting a much higher bar for how we handle championing our AI capabilities and educating our customers. "
Harvey D.
"During her internship at the U.S. Embassy The Hague, Alexis maintained a positive attitude and a willingness to tackle the many challenges that arise in a bilateral diplomatic relationship. Her eagerness to take on special projects to assist the often overworked staff was appreciated and her work product was stellar. She maintained a balanced and pleasant outlook even in challenging times and was a valued part of the team."
"During her internship at the U.S. Embassy The Hague, Alexis maintained a positive attitude and a willingness to tackle the many challenges that arise in a bilateral diplomatic relationship. Her eagerness to take on special projects to assist the often overworked staff was appreciated and her work product was stellar. She maintained a balanced and pleasant outlook even in challenging times and was a valued part of the team."
David V.
"Alexis coached me for 12 weeks. She helped me overcome overwhelm when transitioning my business from a brick and mortar, in-person practice to a completely virtual practice. She also helped me face other areas where overwhelm led to procrastination. Now I am taking those actions and not feeling so stressed. She is a good listener and comes up with ways for me to feel empowered. I highly recommend Alexis to help overcome the obstacles that are getting in your way of being the best you can be."
"Alexis coached me for 12 weeks. She helped me overcome overwhelm when transitioning my business from a brick and mortar, in-person practice to a completely virtual practice. She also helped me face other areas where overwhelm led to procrastination. Now I am taking those actions and not feeling so stressed. She is a good listener and comes up with ways for me to feel empowered. I highly recommend Alexis to help overcome the obstacles that are getting in your way of being the best you can be."
Deborah N.
"Alexis is a trusted partner who manages her team with a focus on both corporate and personal growth. She champions her employees and is the first to speak up when process or practice gets in the way of their success. Alexis keeps a team honest. She approaches every project with an eye on how it can be improved and she asks tough questions to drive discussions. Alexis shows up authentically and fosters a sense of trust that makes partnering with her easy. "
"Alexis is a trusted partner who manages her team with a focus on both corporate and personal growth. She champions her employees and is the first to speak up when process or practice gets in the way of their success. Alexis keeps a team honest. She approaches every project with an eye on how it can be improved and she asks tough questions to drive discussions. Alexis shows up authentically and fosters a sense of trust that makes partnering with her easy. "
Matthew G.
"I’ve had the privilege of working with Alexis in two very different environments from Salesforce to a startup, and she has been an exceptional product marketer in both. She brings a unique blend of strategic vision and hands-on execution, equally comfortable crafting compelling messaging as she is driving complex launches. She is naturally curious, collaborative, and trusted by stakeholders, as she consistently shows up as a thoughtful and reliable partner. "
"I’ve had the privilege of working with Alexis in two very different environments from Salesforce to a startup, and she has been an exceptional product marketer in both. She brings a unique blend of strategic vision and hands-on execution, equally comfortable crafting compelling messaging as she is driving complex launches. She is naturally curious, collaborative, and trusted by stakeholders, as she consistently shows up as a thoughtful and reliable partner. "
Kimberley Z.

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